Red Equal Signs: A Study in Sorting?

(Now that the bar exam is over and I have had time to sort out a number of personal and professional items, this blog is being revived. Sorry for the suspense.)

Odds are, you have a Facebook account. No, really. Over 50% of Americans have Facebook accounts. So, odds are, you have a Facebook account. (25 other countries are also over the 50% threshold, including the United Kingdom and Canada.) So, odds are, you've seen a red equal sign in the last few days.

In the extremely unlikely event you don't know what I'm talking about, here's what happened. This week, the U.S. Supreme Court, highest court in the country, heard challenges to the laws known as Proposition 8 (the California law prohibiting the performance of same-sex marriages in that state) and the Defense of Marriage Act (the U.S. federal law restricting federal marriage benefits from same-sex marriages*). Among the many memes and other trends on the Internet relating to the cases, Facebook was awash in red. The Human Rights Campaign urged followers to change their profile pictures in support of marriage equality, and it caught on. I haven't seen any estimates of how many people changed their pictures, but it was a lot. It also spawned a number of spoofs, from Ernie & Bert to corgis to bacon.

This is not a post about marriage equality. Sorry to disappoint. But I am going to talk about Facebook and social sorting, so click on!

FTC Gets Crowdsourcing Right, Sets Example for Rest of US Government

When I interned in the federal government in 2010 and 2011, the government was experimenting with crowdsourcing to its employees. Every once in a while I would receive an e-mail soliciting ideas for what the department could do to save money and eliminate waste. The best idea each round would receive some recognition, and the department would implement it. (I can't remember if there was a cash bounty attached.) Submissions usually involved saving on electricity by turning off electronics or reducing paper waste by changing printing policies. I appreciated the idea, but it wasn't generating any landscape-changing policies.

Around the same time, the Government Services Administration (with input from the Office of Management and Budget) rolled out Challenge.gov, an online platform for soliciting ideas from the public. Much broader in scope, Challenge.gov is available for any government department to post challenges to the entire public. Challenges on the site range from video essays on responsible saving to launching nano-satellites to orbit. Again, this idea is an intriguing step, but limited exposure and lack of focus have limited its appeal.

This week the Federal Trade Commission has changed the game, I believe. The just-announced FTC Robocall Challenge has all the elements to get the viral attention a crowdsourcing initiative really needs.

The FTC wants you to "Be a hero." I think people will answer the call.